Andrew Denton
Entrepreneur, consultant & NED – especially in outdoor recreation. CEO of the UK’s Outdoor Industry Non-Profit body, the OIA.
The Foundation’s funds come directly from Raccoon Media Group, owners of the ISPO trade show, which takes place in Amsterdam every November. Bringing together brands, retailers and suppliers involved in the international sports, outdoor and winter sports sectors, you can find out more about the show here. Read on for more about the governance structure of the foundation.
Meet the Team!
The team has an independent governance structure, meaning that grant decisions are made free from influence of the funders, and has a transparent advisory structure.
Trustees
The Trustees hold ultimate responsibility for the governance of the ISPO Impact Foundation and the use of its funds. They will approve the overall strategy and priorities for the foundation, ensuring that funds are used in alignment with the foundation’s mission, legal obligations and governance standards.
Mark Held
Non-Executive Chair and NED, with over 35 years of experience within the Outdoor and Sports sector, at the helm of some of the most well known and loved brands and associations in the industry.
Hannah Lewis
Group Finance Director, Raccoon Media Group bringing 20 years of finance and governance experience to the Board. She spends as much time as possible outdoors with her family and coaching girls’ football.
Advisory Council
We have a voluntary advisory council made up of representatives from the sports and outdoor sector, providing independent advice to support both the strategic direction of the ISPO Impact Foundation and the evaluation of funding applications.
Katrin Bauer
Director of CSR, Ortovox
Expert in due diligence, climate change and ESG compliance.
Ben Blishke
Head of ESG, Intersport IIC
Over 15 years industry experience across design, manufacturing, and sustainability and advocate for moving towards a regenerative and distributive future. Greatest assets are creativity, positivity and a passion for nature.
Yasmin Dufournet
Consumer Insight Director, Salomon
Senior strategic foresight and innovation leadership across premium sport and outdoor sectors with a passion for hiking, travel, art and writing
Julian Lings
Global Sustainability Leader, Specialized Bike Components
Leading sustainability strategy and impact across global operations to foster impact reduction and long-term business resilience.
Marie Måwe
Director of Sustainability Stakeholder Engagement, WL Gore & Associates
Driving sustainability stakeholder engagement globally, including governmental relations, industry associations, NGOs, and academia, aiming to propel sustainability collaboration for a better textiles industry.
Dr Christoph Moeller
Managing Director, BSI German Sporting Goods Industry Association (from July 2026)
A strategic thinker with over fifteen years of experience in C-level leadership roles, specialising in strategy and organisational development, game analysis, data management, and strategic communication.
Debbie Read
Head of Corporate Communications and CSR at Equip Outdoor Technologies
Communications and CSR leader with 20+ years’ experience strengthening reputation and stakeholder engagement—leading Equip Outdoor Technologies’ sustainability ambitions and responsible business commitments for technical outdoor brands Rab and Lowe Alpine.
Strategic Fund Adviser
Holding observer status, the Strategic Fund Adviser represents the ISPO Trade show and Raccoon Media Group, the organisation providing the funding for the foundation. They will ensure that the ISPO Impact Foundation’s funding decisions remain consistent with the values, ethos, and intended impact of the funding organisation.
Susanna Bailey
Marketing Director – ISPO, Raccoon Media Group
Marketing leader overseeing all brand communications and PR for ISPO, the world’s largest sporting goods and outdoor trade show. With over 25 years delivering successful live event experiences to mass communities and brands, and a personal obsession with hiking and wild swimming.
General Manager
The General Manager is currently the only employed team member, and undertakes all the day-to-day work of the foundation, reporting directly to the trustees. Guided by the trustees in the overall strategic direction of the foundation, they also work closely with the advisory council, and, having shortlisted the applications, will not have a final vote in which projects are funded.
Tanya Kenrick
General Manager, ISPO Impact Foundation
Senior corporate marketing, and fundraising communications specialist, with 17 years of hands-on experience in leading and growing a global conservation charity, working within the European outdoor sector. Prior to this, Tanya worked in pr & marketing for several well known outdoor brands including The North Face and Lowe Alpine.